-
Study: April sales fall despite traffic boost
San Francisco – Retail sales in several top retail verticals fell despite increased shopper traffic in April 2015. According to a report from Wi-Fi location analytics provider Euclid, early Easter did not cause a drop-off in visits to the store, but consumer caution around spending tax refunds prevented a commensurate sales boost.
Euclid estimates sales growth in the following retail verticals of:
• 1.1% decline year-over-year in general merchandise, apparel, furniture and other (GAFO) retail sales.
-
SAP Panel: Retailers must keep up with customers
Orlando, Fla. – Customer needs and expectations are rapidly changing, and woe to the retailer who does not keep up. This was the key message delivered by participants in a panel discussion, “Engage Customers Through Omnichannel Opportunities,” at SAP’s annual Sapphire conference.
Steve Fournier, executive VP and chief customer officer of Discount Tire Co., said his company realizes it cannot afford to lag behind customer demand.

