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Report: Heavy digital coupon users shop more, spend more than average shopper
Mountain View, Calif. -- Consumers who use digital coupons both shop more and spend more than the average shopper. According to the "Digital Coupon Redeemer: Shopper Trends" report, heavy digital coupon users shop 47% more often than the average shopper, spending $6,081 annually on groceries and household goods alone – a 114% more than the national average.
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Consumers using social media for positive feedback to brands
New York -- Consumers are predominantly using social media as a tool to give positive feedback, according to eDigitalResearch. Of the 2,000 consumers surveyed who have used social media to contact a brand in the past year, 6% have used social media to send positive feedback about a company compared to 2% who said they have used this touch point to send a complaint.

