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Data Profits releases promotional forecasting solution
Atlanta – Supply chain management technology provider Data Profits Inc. is releasing the cloud-based iKis trade promotion solution that extends end-to-end promotion planning for the retail, wholesale, and grocery Industries.
Key features of the system include electronic deal negotiation, as well as integrated pre-promotion planning, real time promotion feedback, and settlement execution. -
Accenture report finds digital driving new collaboration between CMOs and CIOs
New York -- Chief marketing officers and chief information officers are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture.
The report, “Cutting Across the CMO-CIO Divide, reveals a growing collaboration between CMOs and CIOs – 43% of marketers and 50% of IT leaders think their relationship with the other has improved over the past year.