News

Foot Locker races to tell a story
Foot Locker is teaming up with ASICS on a creative campaign that tells the life story of runners on film.

The "Real Lives. Real Runners." campaign will provide a platform for runners to capture and share their stories. Building on the successful 2014 "All Runners Welcome" campaign from Foot Locker and ASICS, "Real Lives. Real Runners." invites filmmakers to identify authentic runners and document in a short film why they run and how running impacts their lives.
Borderfree adds 120 markets
New York - Borderfree, provider of international cross-border e-commerce solutions, has expanded its platform to reach more than 220 countries and territories. This expansion of scope includes an additional 120 countries and 15 currencies.

Key emerging luxury markets Borderfree will now sell to include Nigeria and Kazakhstan. Both markets offer opportunities for e-commerce expansion due to increasing smartphone saturation and discretionary spending.

The additional countries will be available to Borderfree customers starting this June.

Is A&P supermarket chain poised for sale?

The Great Atlantic & Pacific Tea Co. is actively shopping 137 of its stores, including 10 Food Emporium locations in New York City, according to the New York Post.

A&P, which emerged from bankruptcy protection in 2012, told The Record newspaper on June 16 that the company continues to weigh its options and that it is exploring strategic alternatives.

Read more by clicking here.
Gap out of touch with millennials?

New York — Gap stores have failed to keep up with the fashion tastes of millennial shoppers, who have a much different fashion sense than the generation before them, according to the Washington Post. Read the full story here.
IBM: Mobile shopping grows in importance for holidays

Armonk, N.Y. — Retailers looking ahead to meeting the needs of holiday shoppers should be aware of the continuing growth of mobile’s importance as a consumer channel. According to IBM’s Eighth Annual Online Retail Holiday Readiness Report, mobile accounted for 23% of sales and 45% of traffic in November and December 2014, respectively.
Dollar General names key execs to new roles

On the heels of opening its 12,000th store, Dollar General has named five executives to key leadership positions within its merchandising and supply chain organizations.

The company announced internal promotions in both its merchandising and global supply chain functions as the company enhances its management team. The following promotions are effective immediately:
Connexity picks up PriceGrabber

Los Angeles - Marketing services company Connexity Inc. has acquired the PriceGrabber retail lead generation platform and network. The company will provide shopping leads that result in more than $2 billion in annual sales for retailers and brands.

PriceGrabber's shopping-focused publisher network offers more than 2,000 retailers marketing access to tens of millions of shoppers each month from online shopping destinations such as Yahoo!, Ask.com and PriceGrabber.com. Retailers will manage a single lead channel.
Growing Shopko to open 15 stores in July

Shopko is continuing on its growth path with the opening of 15 new Shopko Hometown stores across eight states this July.

The new locations join 20 stores Shopko already opened earlier this year and more than 15 additional stores the company plans to open in October.
Domino’s enables order by text

Ann Arbor, Mich. — Some people love pizza so much they get emotional about it. Now Domino’s Pizza is letting them express those emotions by placing preset delivery orders via pizza text emoji.

Customers who opt into Domino’s new mobile text ordering service and add their mobile number to their online “pizza profile” can also reorder their established Easy Order by texting the phrase “Easy Order.”
Dr Pepper celebrates Hispanic youth culture

Dr Pepper is targeting Hispanic millennials through a creative marketing partnership with the 2015 Premios Juventud VIP Tour.

The PJ VIP Tour, which paves the way to the 2015 Premios Juventud Awards Show airing on the Univision Network on July 16, will make stops in Miami, Los Angeles, San Jose, Houston, and will finish in Chicago and give Dr Pepper a special opportunity to tap into the Latino youth market.