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It’s time to get personal
The shopping habits of today’s consumers have changed; retailers must be able to provide the product information they want through one or more of the marketing channels they may frequent — and all of those communications must be consistent with the physical in-store experience. That means new merchandising tactics are being embraced by industry leaders who are turning to digital signage to enhance the shopper experience and achieve competitive differentiation.
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Timex brand enters wearable tech space with smartwatch
The Timex brand is synonymous with watches so it’s no surprise that the company has entered the wearable teachnology space with a new smartwatch, called the Timex Ironman One GPS+, which offers consumers stand-alone wireless connectivity without a phone.
The brand is marketing the smartwatch as the ideal device to use in those instances when carrying a phone is not ideal. Some of the Timex Ironman One GPS+ smartwatch’s features include the following: