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Convenience chain eases data management
West Des Moines, Iowa - Midwestern convenience retailer Kum & Go is streamlining the coming and going of data.
The chain has selected G.O.L.D. Space Optimization software with centralized data management from Symphony EYC to simplify the merchandising process across its stores.
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Study: Consumers give data, but for what?
Toronto – Consumers are willing share their personal data with brands — even though they feel they aren’t getting much value in return.
According to a new study from marketing loyalty and analytics provider Aimia, 80% of consumers around the world are willing to share key pieces of personal information with brands.
Yet only 8% of consumers around the world feel as though they are actually receiving better offers from companies as a result of sharing their details.

