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  • Study: What do consumers think about personalized marketing?

    Before you declare your personalized marketing efforts a success, check with your customers.

    That is the overriding message from a global study of 1,200 consumers and 200 marketing professionals conducted in October 2015 by Forrester Consulting for hybris. The study, “The Contextual Marketing Imperative,” finds that while 66% of marketers rate their efforts at personalization as “very good” or “excellent,” just 31% of consumers report companies are consistently delivering personalized, cross-channel experiences

  • How BI Can Help Shape Your Marketing Strategy

    Digital marketing is a discipline that is rapidly evolving; that’s because the Web itself is changing faster than ever. We’re nearing the realization of Web 3.0 – The Semantic/Intelligent Web – thanks to the mountains of data pouring out of new devices, products, and social platforms every second of every day.

    As a result, marketers need to understand how this deluge of data impacts content & community marketing strategies.

  • Report: Pep Boys accepts higher offer from Bridgestone

    According to the Associated Press, the company announced on Friday that it will sell itself to Bridgestone for $863 million, a $28 million increase over the previous deal. The two companies announced they would merge in October for a price of $15 per share. Then, Carl Icahn stepped in last week, offering $15.50 per share. [Nashville Business Journal]

  • Tech Guest Viewpoint: Getting Smart About Department Store Traffic

    Industry estimates show in-store conversion rates (percentage of visitors who take the desired action to purchase) are below 30% and dropping. This means 70% of store visitors leave without buying. Never before has there been greater competition for sales and a smarter, more connected consumer base.

  • Study: Mobile payment grows in popularity with unexpected leaders

    Mobile payment is impressively rising in consumer adoption and interest, but Apple Pay is not their first or even second choice.

    According to a 2015 survey of more than 1,000 U.S. adult consumers by location-based mobile platform provider Retale, 43% of respondents have previously used a mobile device, such as smartphone, tablet, or smartwatch, to make a purchase in a brick-and-mortar retail store. This is a 7% increase year-over-year compared to the 36% who reported they had used mobile payment in Retale’s 2014 study.

  • RH keeps building on growth streak

    RH's innovative growth initiatives are starting to bear fruit, as the home furnishings retailer reported record sales and profits in the third quarter.

  • Restoration Hardware keeps building on growth streak

    Restoration Hardware Holdings’ (RH) innovative store growth initiatives are starting to bear fruit, as the luxury home furnishings retailer reported record sales and profits in the third quarter.

    For the period ended Oct. 31, the company reported net income of $20.7 million, or 49 cents per share, compared to $19.4 million for the same period last year.

    Revenue increased 10% to $532.4 million, from $484.7 million in the year-ago period. It was the firm's 23rd consecutive quarter of double-digit revenue growth. Same-store sales increased 7%.

  • comScore: Desktop holiday spending reaches new heights

    So far this holiday season, consumers are turning to their desktop PCs for shopping more than ever before.

    According to new data from comScore, through the first 36 days of the November-December 2015 holiday season (Nov. 1 – Dec. 6), desktop spend totaled $35.36 billion. This marks a 6% increase from $33.38 billion for the equivalent period in 2014. Although rate of year-over-year growth is below the 9% previously predicted by comScore, the total figure still sets a new record.

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