News

Visa enhances online payment service
Visa has been busy adding new retailers to its Visa Checkout online payment service, and now is rewarding them with an upgraded offering.

In April 2016, Visa will be releasing a set of new enhancements designed to improve both the consumer interface and ability for retailers to customize and integrate the service. Most features will be automatically available to retailers.
Study: Digital influences U.S. consumers
Consumers in the U.S. are definitely relying on digital tools to aid their shopping activities.

According to a new study of 2,000 consumers in nine countries including the U.S. from Deloitte, “Navigating the New Digital Divide,” 49% of purchases made in the U.S. are digitally influenced, and 28% are influenced by mobile.

Full Service: Q&A with Jim Mikula, president, ImageOne Industries

A diversified service offering that includes interior and exterior signage, lighting, specialty contracting and facilities maintenance gives ImageOne Industries an up-close look at the evolving retail scene. Chain Store Age spoke with ImageOne Industries president Jim Mikula about some of the trends the company is seeing.

What trends are you seeing in retail signage and graphics?
Pinterest appeals most to this age group

One demographic in particular may want to break into a chorus of The Who’s “My Generation” when they use Pinterest.

New data from Pinterest shows that more than one in three of Pinterest’s 100 million global users are Millennials. With 75% of all content saved by Pinterest users coming from businesses, this reflects an opportunity to present brands and products to a Millennial-heavy audience.
TJX results show where consumers are spending

Off-price giant The TJX Companies attracted record numbers of bargain-hungry shoppers during the holiday period as the retailer reported record sales and profit sales for the fourth quarter.

For the period ended Jan. 30, net sales at TJX Cos. increased 8% to $8.96 billion, and same-store sales increased 6%.

Net income rose 2.8% to $666.5 million and diluted earnings per share were 99 cents, a 6% increase over the prior year’s 93 cents. Both income and sales exceeded expectations.
Digital sales soar at HSN, but profit dips

The CEO of HSN says that for the first time ever, more than half of sales at HSN came from digital channels.

But onine sales did not make up for heavy discounting, and the companyposted profit and revenue declines.The company reported that for the fourth quarter ended Dec. 31, net sales decreased 2% and adjusted EBITDA decreased 3%.Adjusted EPS was $1.15 compared to $1.22 in the prior year.
Whole Foods to take Instacart partnership to new level

Whole Foods Market has been offering deliveries via Instacart in select markets for about a year, but reportedly is significantly extending the scope of the deal.

According to Re/code, Whole Foods has at least in principle made an unspecified investment in Instacart. Whole Foods has also reportedly signed a five-year deal making Instacart its exclusive perishables delivery provider.
Pandora mixes old with new in promotional campaign

Specialty jewelry retailer Pandora found that combining a leading-edge marketing technique with a tried-and-true advertising format paid dividends during the recent holiday season.

From November 2015 – January 2016, Pandora leveraged the mobile network from location-based marketing provider Outfront Mediato drive traffic to four Miami-area stores. Pandora’s omnichannel approach included nine billboards in Miami, as well as a geo-fencing area that consisted of a five-mile radius around nine local out-of-home assets owned by Outfront Media.
Online marketplace Etsy outlines path to profitability

Etsy’s goal of “reimagining commerce,” is a long-term proposition, which explains why after the company lost money again in the fourth quarter it tempered the news with a rosy three year sales and profit forecast.
Golfers spread the word about TaylorMade

Golf aficionados are notoriously particular about their equipment, and most interested in the recommendations of fellow duffers when making product selections.

Vertical golf retailer TaylorMade is leveraging the Needle Advocate Marketing Cloud to help bring online customers in contact with brand advocates to provide highly targeted content and information. Advocate Marketing Cloud eases the collaboration process for retailers and advocates.