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Sporting goods retailer wants to get more personal with shoppers
San Diego, Calif. -- Sports Authority is making good on its promise to make its online site more robust and engaging.
The retailer announced it is renewing its relationship with personalization solutions provider Certona for the fifth consecutive year. By creating rich online experiences for customers, Certona has been a critical component of Sports Authority’s personalization strategy since 2010.
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Online retailer Wayfair narrows loss on growing sales
Boston -- Online home furnishings retailer Wayfair is losing less money than before and gaining new customers at a rapid pace.
The retailer reported a loss of $19.3 million for the second quarter, ended June 30, down from a loss of $28 million, in the year-ago period.
Revenue increased to $491.8 million, up 66.4% year over year. Direct retail revenue, consisting of sales generated primarily through the sites of Wayfair’s five brands, increased to $440.3 million, up 80.8% year over year.

