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Poler Outdoor Stuff activates Instagram indoors
Consumers who live active lifestyles often document their adventures on Instagram.
Poler Outdoor Stuff, a Portland, Oregon-based specialty outdoor retailer that operates an e-commerce site, as well as a flagship store, has been using Instagram for online promotions since launching four years ago. More recently, Poler has also been leveraging the promotional power of Instagram in its store.
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Tech Guest Viewpoint: E-Commerce Means Life of a Salesman for Retail
With a tremendous swath of the retail economy moving to or exclusively launching online, is the traditional role of the brick-and-mortar salesperson becoming obsolete?
Studies show consumers consistently gather information and make educated decisions when making everyday purchases through online research at home or via mobile comparison shopping. In fact, today the Internet influences more than half (52%) of U.S. retail sales – and is expected to grow to 64% by end of 2015.

