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Survey: What’s driving wearable growth?
Consumer interest in wearables is booming for reasons that retailers should find encouraging.
New research from Mintel reveals that the U.S. wearable technology market is experiencing unprecedented growth, with estimated sales increasing 186% from 2014-2015, reaching $7 billion in 2015.
And despite just one in 10 consumers owning a fitness tracker (12%) or smartwatch (7%), 16% of consumers said they planned to purchase a fitness tracker or smartwatch in the final three months of 2015.
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Survey: Omnichannel drives retailer tech priorities
The need to provide a seamless customer experience is having a big impact on the types of solutions retailers are trying to implement.
According the new Retail Industry Insight benchmark report conducted by Retail Systems Research for SPS Commerce Inc., e-commerce and stores have switched places as the top growth driver for retail IT purchases. Retailers rank growing e-commerce sales as their top priority (75%) followed by improving the in-store experience (53%).

