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Study: Consumers more likely to shop tech-friendly retailers
A new study shows that consumer demand for mobile technology has reached a fever pitch, with most shoppers trending toward mobile-friendly retailers.
According to a study by SOTI, differentiating with mobile technology is proving successful among retailers, with 73% of survey respondents stating the availability of in-store mobile technology signaled better customer service and loyalty, an increase of 26% from the previous year.
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J.C. Penney taps former Home Depot vet to head up stores
J.C. Penney Company appointed Joe McFarland as executive VP of stores, effective immediately, succeeding Tony Bartlett.
McFarland, similar to J.C. Penney CEO Marvin Ellison, is a Home Depot veteran. He worked at the home improvement giant for over 20 years, most recently as president of its Northern and Western Divisions, where he was responsible for the sales and operations of up to 800 stores in 24 states. McFarland began his career at the chain as a sales associate.

