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Expansion Strategies for Today’s Risk-Averse Retailers
While the United States continues to experience slow, yet steady economic growth, the future of the domestic retail industry remains unclear as businesses are forced to adapt to a world where consumers are more cost-conscious than ever before. Amidst this challenging climate, retailers must be smarter at understanding their customers, products and the experiences they offer.
Revisiting Brand and Revenue Expansion Strategies
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Publix heads north, enters seventh state
Publix Super Markets has signed two leases for its first stores in Virginia.
The first Publix locations in that state will be in Bristol and in the greater Richmond area of Glen Allen. The Bristol store, at 54,000 square feet, will be located at the northeast corner of Lee Highway & Clear Creek Road in Washington County. In the greater Richmond area, the Glen Allen store, at 49,000 square feet, will be located at the northeast corner of Nuckols Road & Twin Hickory Road in Henrico County.

