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Target CEO: Border adjustment tax would hurt my customers
A current retail CEO and a former one found themselves at odds on Tuesday at a Capitol Hill hearing on the proposed border adjustment tax. “Under the new border adjustment tax, American families – your constituents – would pay more so many multinational corporations can pay even less,” said Target CEO Brian Cornell. “Eighty-five percent of Americans shop at Target every year. We believe this new tax would hit those families hard, raising prices on everyday essentials by up to 20%.” -
Study: Email, not Facebook, drives consumer engagement among brands
Despite social media’s growing presence in many consumers’ lives, it is not the ideal platform for brand interaction. That's according to the “2017 Generational Marketing Insights Survey,” from Campaigner, the email marketing brand of j2 Global. According to findings, less than a quarter (24%) of online shoppers use social media as one of their preferred channels for brand interaction. And it seems that not all social media channels are created equal.

