The lack of food price inflation which has affected the performance of many grocers had little impact on fourth quarter results at Kroger’s, a company whose string of quarterly same-store sales increases has now entered its 13th year.
-
Survey: Retailers focus on specific marketing channel
When it comes to marketing technology spend, retailers are overwhelmingly allocating dollars to a particular consumer touchpoint.
According to a new survey of more than 200 retail marketing executives from digital savings platform RetailMeNot Inc., "The Rise of Mobile Marketing Spend in Retail," 87% of retail marketers plan to invest more in mobile marketing in 2016.
In comparison, 73% of respondents plan to increase non-mobile digital advertising spend and 62% plan to increase their offline advertising spend.

