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Dollar General taps Vitamin Shoppe exec for key role
Dollar General has added a Vitamin Shoppe veteran to its ranks as executive VP and chief merchandising officer. Jason Reiser, most recently executive VP and COO of Vitamin Shoppe, will join the discounter, effective July 12. He replaces the recently retired Jim Thorpe. Reiser brings with him to Dollar General more than 30 years’ experience in retail management, private brand sourcing and regulatory affairs. He also is a trained pharmacist.

