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Jelly Belly sweetens online customer experience
Specialty candy supplier Jelly Belly Candy Company is modernizing its direct-to-consumer website with help from cloud-based e-commerce technology provider Mozu.
Jelly Belly has replaced its homegrown e-commerce system with Mozu’s SaaS-based cloud commerce platform. With the Mozu platform: Jelly Belly has launched 40 new global sites, expanded organic site traffic by 21%, doubled the efficiency of website speeds, established a single platform for business-to-business, business-to-consumer and worldwide commerce, and increased mobile sales by 300%.
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Rue La La aligns with oldest digital platform of all
Specialty online fashion retailer Rue La La is launching a series of themed online boutiques that tie in with the original digital consumer engagement channel – TV.
Rue La La is entering an exclusive partnership with ABC's hit show "Dancing with the Stars” by offering themed online shopping experiences. The first boutique, live at 3 p.m. ET on Monday, March 21, aligns with the premiere of "Dancing with the Stars" and is merchandised for a night of dancing for both men and women.

