Is the athleisure market overcrowded?

The hottest trend in the apparel market may be at risk of over-supply.



While athleisure remains popular with consumers, too many retailers have entered the category, reported CNBC.



"The problem with the athleisure market isn't so much that demand is dropping off a cliff, it's more that supply is excessive and demand is not quite what it once was," GlobalData Retail managing director Neil Saunders told CNBC. "These two dynamics make for unhappy bedfellows and are the reason there is so much pressure on existing players, and why some are exiting the market."



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