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Eighty-three year-old brand charts new course
Design is at the heart of Ethan Allen’s new “Design Center” retail format, which opened in Rockville, Maryland. The store showcases the company’s new interactive design service and brings its robust website to life. The open floor plan has design stations and large touchscreens that invite customers to work directly on projects with the company’s design professionals in a space outfitted with the latest technology. -
Study: Online shoppers still prefer traditional platforms over mobile
Despite all the hype surrounding mobile commerce, good old-fashioned desktops and laptops are still in style when it comes to making digital purchases. According to the 2016 Digital Commerce Survey of more than 1,000 adult U.S. consumers from digital commerce strategy firm Sumo Heavy, 72% of respondents prefer using a laptop or desktop PC to shop online. Only 28% prefer using tablets or smartphones. Furthermore, 42% of respondents have never used a tablet to shop online, while 32% have never used a smartphone.
