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FULFILLING THE PROMISE OF OMNICHANNEL COMMERCE
Chain Store Age recently sat down with Stefan Weitz, chief product and strategy officer of omnichannel commerce and service provider Radial (formerly eBay Enterprise), to discuss how retailers can offer a seamless experience and have a successful holiday.
What is the biggest challenge retailers face when trying to enable omnichannel?
In many cases, it’s thinking they can do omnichannel by themselves. -
Lessons // Learned
Here are some insights from IBM* regarding last year’s holiday season that retailers would do well to keep in mind as they finalize plans for holiday 2016:
1/ Make mobile a key part of your integrated customer engagement strategy. Mobile traffic and sales continue to rise year after year. Create a mobile-friendly customer journey and content for the mobile experience, using tools to enrich the channel.
2/ Optimize your website for all screens.
