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‘Bounceback Tuesday’ further extends Cyber Week
More holiday shoppers grabbed Cyber Week deals this year than ever before — and retailers are eager to keep up the momentum. Consumers set new records for online sales this year across Black Friday and Cyber Monday, marking a 15.7% year-over-year (YoY) increase in transactions compared to online holiday sales last year. However, there is another day contributing to this increase: Bounceback Tuesday — the day following Cyber Monday where advertisers are actively re-engaging shoppers to drive additional sales.

