News

BCBG Max Azria Group leveraged analytics when it realized its static “one-size-fits-all” e-commerce site didn’t optimize the overall shopping experience, or allow it to engage with specific omnichannel shoppers.

With a goal of personalizing the digital experience, and integrating its omnichannel journey as a whole, the women’s fashion brand added an analytics tool from Qubit. By embedding the platform’s JavaScript tags within its web pages, the technology transparently records all customer online interactions, pulling information into the cloud for reporting.

Turning big data, social media challenges into growth opportunities

As 2017 gets underway, digital disruption continues to drive — and transform — the industry.

Besides creating a more consumer-centric, web-enabled shopping experience, digital innovations — from the Internet of Things to mobility to social media — are altering retail operations. They are also generating new challenges that retailers are unaccustomed to, or worse, still unprepared for.

Online apparel-rental company Rent the Runway continues its brick-and-mortar expansion with the opening of its biggest store to date, a tech-savvy, 4,000-sq.-ft. flagship in Manhattan.

The stylish space merges the retailer’s digital assets with physical elements to create a very personalized customer experience, one based on each customer’s unique needs and past interactions with the brand.

Finance chiefs play expanded role in managing the retail transformation

With the retail environment undergoing the most complex changes in our generation, the sustainability of the current retail economic model is in question.

Historically, retail CFOs, as the principal financial officers, were primarily responsible for more traditional finance, treasury, regulatory, information delivery and related functions.

The past year brought with it a changing of the guard, as many companies named new leaders to steer their ships in a transformed marketplace. Here are six newly arrived — or soon to arrive — CEOs to keep an eye on in 2017:

Jeff Gennette, Macy’s: A 33-year company veteran who came up through the ranks, Gennette takes the reins from longtime CEO Terry Lundgren in the first quarter of this year.

A new acquisition gives Walmart an even stronger foothold in the world of e-commerce.   Jet.com, which was purchased by Walmart in September for approximately $3 billion, has acquired online footwear retailer ShoeBuy for approximately $70 million. The purchase expands Jet.com’s footwear offerings, and gives Walmart more firepower in its battle against Amazon, which owns ShoeBuy’s main competitor, Zappos.   The deal closed on Dec. 30.  

Holiday online sales surpassed predictions, generating $1 billion daily for the majority of a two-month period.  

Amazon set new records this holiday season, and its first-party sellers, especially those selling gadgets, are reaping the rewards.   Besides shipping more than 1 billion items worldwide the week follow-ing Christmas, Amazon welcomed 3 million new Amazon Prime members who signed up in the days leading up to Dec. 25, according to the retail behemoth.   

The partnership between the U.S. Postal Service and Staples has come to an end.   The program started as a pilot in late 2013 and was eventually expanded to about 500 Staples locations. It effectively placed mini post-offices in the chain’s stores, with Staples’s non-union employees providing some of the same services that the Postal Service’s union employees performed.      

Wayfair is extending its commitment to 3D technology — again.   The online furniture retailer expanded the library of its WayfairView augmented reality app by “thousands” of products. The app is also now available on the Asus ZenFone, a smartphone that is equipped with Google’s Tango and Daydream virtual reality functionality.