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Amazon: Breaking Down the Myths
There’s no denying that Amazon has changed the face of retail, but there are many misconceptions about how the company actually operates. Unfortunately, these fallacies are leading many retail companies into making bad strategic business decisions as they try to duplicate Amazon’s success.
The following is a breakdown of some myths — along with a few takeaways:
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Retail Operators on the Ropes
As Congress reconvened after Easter, retail operators had a tremendous amount at stake. The industry is in an unprecedented state of strife with major legacy brands announcing large-scale closures.
If that’s not enough, here is another one to consider: Roughly 80,000 retail workers lost their jobs in the past year, a total that is greater than the number of workers in the entire coal industry. Clearly the disruptive impact of the online economy is quickly and permanently taking its toll on traditional retail operators.
