Southern casual-dining chain Huddle House is expanding in a big way in the Lone Star State.
The chain, known for all-day breakfast and homestyle food, has signed its largest franchise deal in its history, securing 20 new units across Texas. The record-breaking agreement is led by WE Food Enterprises Hospitality Group LLC (WE Foods). The first location is slated to open by June of next year in Spring, Texas, a suburb of Houston, with three additional openings planned in surrounding areas that month.
“This franchise agreement marks a significant milestone for Huddle House and showcases the success of our development team,” said Peter Ortiz, chief development officer at Ascent Development, the parent company of Huddle House. “WE Foods represents the ideal franchise partner, who is dedicated to operational excellence and committed to creating positive guest experiences. This achievement continues to demonstrate the growing interest from prospective franchisees, and we look forward to more wins ahead.”
WE Foods cited Huddle House’s value, diverse menu, and welcoming environment as a factor for the 20-unit deal.
“Our team has extensive experience in the restaurant industry, and we have actively sought the right franchise opportunity for quite some time,” said Justin Criswell, chief information officer at WE Foods. “The Huddle House franchise team has been exceptional in supporting our vision to bring people together. Huddle House stood out to us because we aligned with its values and mission. We hope to create a welcoming hub for colleges, local schools, and families while creating meaningful job opportunities for students.”
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Founded in 1964 and based in Atlanta, Huddle House has nearly 300 locations open or in development.