A regional grocery wholesaler and co-op is customizing shopper interactions at individual stores.
Associated Food Stores (AFS), which operates corporate and member stores across the Intermountain West is utilizing the Birdzi customer intelligence and engagement platform to provide personalized engagement and advanced customer insights on a store-by-store basis.
"The flexibility of the Birdzi platform enables AFS to customize engagement strategies for individual stores, allowing both us and our members to operate with greater efficiency in today’s competitive grocery landscape," said Jason Sokol, VP of marketing, Associated Food Stores.
The implementation includes the Birdzi shopper analytics platform, coupon flyers and audience engagement tools. AFS will also deploy the Birdzi Visper personalization engine to use entire store catalogs to strategically generate custom promotional offers for each shopper.
AFS will also utilize the analytics suite to gain an enhanced understanding of customer responses, engagement and interactions. Other regional grocery retailers leveraging Birdzi personalization technology include Tops Friendly Markets and Strack & Van Til.
Full rollout of the Birdzi platform is expected to be live across AFS in time for the 2024 holiday season.
"In partnering with one of the country’s largest grocery wholesalers, Birdzi showcases the unique flexibility of our platform, which can be crafted to fit the needs of any individual retailer," said Shekar Raman, CEO and co-founder, Birdzi. "We’re honored to earn the confidence from our first wholesale customer and are confident that our platform will work seamlessly with more than 400 AFS member retailers."
Founded in 1940 and headquartered in Salt Lake City, AFS currently serves nearly 450 retailers across Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah and Wyoming.