Indiana grocer Strack & Van Til personalizes customer engagement
Strack & Van Til is connecting with customer profiles to enable omnichannel personalization.
The Indiana-based grocery retailer is building on an existing implementation of customer intelligence technology from Birdzi (see more below) by adding the Birzi Visper Live shopper engagement and outreach solution.
Since initially implementing Visper Live in fall 2023, the retailer has realized a 54% increase in customer retention rate by 54%, and email campaigns based on the solution were opened at a 66.7% rate.
In addition, Strack & Van Til can use the solution to continuously generate new campaigns and engage with multiple defined audiences on a weekly basis, as well as seamlessly deliver personalized online and mobile offers leveraging its entire catalog, historical purchasing patterns and proprietary Bridzi shopper quality scores.
Strack & Van Til is in the process of being acquired by Iowa-based regional grocery chain Hy-Vee Inc.
Strack & Van Til automates personalized coupons
The grocer had already been utilizing an integration of the Birdzi Customer Intelligence Platform and LOC Software POS solution to obtain real-time transaction data to support automatic coupon selection that is specific to the needs of each individual shopper.
Strack & Van Til had been deploying the two solutions separately but was looking for new ways to personalize the types of coupons customers received and track redemption in real time.
Strack & Van Til had been deploying the two solutions separately but was looking for new ways to personalize the types of coupons customers received and track redemption in real time.
Through the integration, information can flow freely from Strack & Van Til’s LOC Software POS system to its Birdzi customer intelligence platform. As a result, customers receive highly ersonalized promotions that the grocer hopes will further develop its relationship with its shoppers.
[READ MORE: Regional grocer Strack & Van Til leverages AI for digital coupons]
"Visper Live has delivered valuable savings to our loyal customers, who have responded incredibly well to this unmatched level of personalized outreach," said Michael Tyson, chief marketing & merchandising officer, Strack & Van Til. "Since implementing, we have witnessed lifts in weekly spending and customer visits, along with 12% growth in loyalty program membership."
"We’re already seeing fantastic initial results as VISPER Live redefines personalized customer engagement," said Shekar Raman, CEO and co-founder, Birdzi. "Birdzi is passionate about re-imagining the personal grocery store touch of the past using today’s AI-powered technology. We’re thankful to collaborate with our valued retail customers to develop and continually evolve our advanced and award-winning products."
Headquartered in Highland, Ind., Strack & Van Til operates 22 stores in Northwest Indiana under the Strack & Van Til and Town & Country Food Market banners.
