LL Flooring Holdings (formerly Lumber Liquidators) has made three new leadership team appointments, all effective July 10.
The specialty retailer of hard-surface flooring has named Robert L. Madore as executive VP, CFO, replacing interim CFO Terry Blanchard. Madore most recently served as interim CFO of F45 Training Holdings, a global fitness franchisor.
Prior to joining F45, Madore served as CFO of The Cronos Group, a global cannabinoid company. Before that, he served as CFO of American Eagle Outfitters and CFO of Ralph Lauren.
In other appointments, Laura Massaro has been named as senior VP, chief marketing officer. Most recently, she served as director of integrated marketing at Delta Air Lines, where she led and supported teams across media, social, CRM, MarTech, operations and analytics.
Prior to joining Delta Air Lines, Massaro served as VP and deputy head of planning for Publicis Groupe’s Arc Worldwide in London.
Also, Andrew W. Wadhams has been named as senior VP, retail and commercial sales. He most recently served as principal of The Wadhams Group, a company he founded to help brands define their offering, align and streamline practices and deepen connections to customers. Prior to this, he spent half a decade at California Closets, where he served as COO.
LL Flooring operates more than 440 stores nationwide. Stores offer more than 500 varieties of hard-surface floors featuring a range of quality styles and on-trend designs, with a wide range of flooring tools and accessories.