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Report: Social media giant turns catalogs into buyable mobile ads
Facebook is helping retailers bring their catalogs to life. The social media giant introduced a new ad format that enables brands to distribute catalogs through mobile devices. Called "lifestyle templates,” the new format replicates the look of a print catalog, and also allows customers to make a purchase items directly through the Facebook ad, according to Business Insider. -
Report: Mobile e-commerce sales to hit $250 billion by 2020
Mobile e-commerce sales will account for nearly half of all online commerce in just a couple of years. This was according to “A Mobile Mindset,” the second volume in the five-part series, “The 2017 UPS Pulse of the Online Shopper.” The report, from UPS, is based on input of over 5,189 comScore panelists who made at least two online purchases in a typical three-month period.