Rite Aid Corp. is accepting mobile payments online.
The chain’s customers can now use Apple Pay to make online purchases. Rite Aid is the first pharmacy to accept this mobile wallet online.
When using their Apple device to shop the nearly 12,000 items available on Rite Aid’s online store, customers select the Apple Pay button during checkout. The transaction will be processed in a manner similar to when Apple Pay is used in-store, according to Rite Aid.
“Mobility is critically important to our customers and patients. With our transactions growing on smartphones every week, adding Apple Pay, the most popular digital wallet, will be a welcome enhancement,” said David Abelman, Rite Aid executive VP of marketing.
“More than half of all visitors to RiteAid.com use their mobile device and the majority of our customers use their iPhone,” he added. “By accepting Apple Pay as a form of payment online, we’re staying true to our promise of making it easy and convenient for our customers to shop at Rite Aid.”
In addition to its e-commerce site, Rite Aid operates 4,507 stores in 31 states and the District of Columbia.