Midwest convenience chain Huck’s Market modernizes POS
Huck’s Market has gone live with a modern, AI-native point-of-sale system.
The employee-owned convenience store chain, which has 135 locations across the Midwest, has gone live with the Tote POS platform at its flagship store in Carmi, Ill., with plans for rapid chainwide rollout to be completed by the end of 2026. According to Huck's, it is the first convenience store chain to successfully deploy AI-powered POS technology in a live store environment.
As Tote's first convenience store design partner, Huck's Market played a hands-on role in shaping the platform's development, specifically focusing on usability, visual design and store workflows. The initial deployment includes self-checkout, with additional POS and fuel capabilities planned for rollout in subsequent phases as Huck's Market prepares to expand the platform across its full store network.
Early feedback from Huck's in-store personnel includes the new platform enabling faster transactions, easier product lookup, and an intuitive interface. Store managers reported clearer transaction guidance, including improved visibility into EBT-eligible items.
Built-in on-screen assistance provides quick access to POS help and training guidance directly at the register, and the platform's AI features provide real-time support for store associates, reducing training requirements.
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The retailer also reports that for its operations and IT personnel, the move to a centralized, cloud-based management system has simplified tasks such as fuel price updates, which previously required remote access to in-store systems or on-site intervention. A new dashboard allows changes to be made centrally and pushed to stores in real time.
In addition, Huck’s Market says the upgraded customer-facing display makes it easier for shoppers to enter loyalty numbers, sign up for the loyalty program, understand their purchase, and engage with prompts such as the retailer’s round-up donation program.
"We've always been willing to invest in technology that can truly make a difference for our customers and our team," said Murat Tokad, president and CEO of Martin & Bayley Inc., parent company of Huck's Market. "Working with Tote from the earliest stages allowed us to influence how this platform works in real-world convenience store operations."
Tote's hardware-agnostic approach has enabled Huck's Market to modernize without replacing existing terminals, reducing implementation complexity and cost while maintaining operational continuity.
"Huck's Market embodies the kind of forward-thinking approach we built this platform to support," said Shyam Rao, founder and CEO of Tote. "Their willingness to be our first convenience store design partner, valuable operational insights, and commitment to delivering exceptional customer experiences made them the ideal partner to prove what modern technology can do for fuel and convenience retail."
