Michaels expands same-day delivery with Instacart pilot

The leading arts and crafts retailer in North America is supplementing its existing proprietary same-day delivery offering.

The Michaels Cos. is launching a test program with leading on-demand delivery platform Instacart. The retailer will offer same-day delivery of online orders via Instacart from nearly 100 stores across Chicago, Dallas, and Washington, D.C. 

With the new partnership, customers can now shop from thousands of arts and crafts products including, canvases, yarn, paint and other art supplies for delivery from the store to their door in as fast as an hour. Following the initial pilot, Michaels is expected to expand delivery via Instacart to all of its stores in the U.S. over the coming months.

Many other chains not operating in Instacart’s core grocery/CPG vertical have started providing same-day delivery via the platform since the outbreak of COVID-19 in March 2020. Notable examples include Walgreens, Dick’s Sporting Goods, and Best Buy. 

“Michaels is here for the makers and we are thrilled to be the first arts and crafts retailer to be on the Instacart marketplace,” said Heather Bennett, Michaels executive VP of innovation. “As the largest one-stop shop for all things arts and crafts in North America, our partnership with Instacart provides a quick and convenient way for our customers to purchase ordinary craft supplies so they can create extraordinary projects.”

To shop from Michaels for same-day delivery via Instacart, customers can visit the dedicated Michaels page on the Instacart site or select the Michaels storefront on the Instacart mobile app. Customers will have the ability to chat directly with their Instacart shopper as their order is being picked at a store and will receive real-time updates as their order is shopped and delivered. 
 
The Michaels Companies Inc. operates more than 1,272 Michaels stores in 49 U.S. states and Canada.