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01/21/2022

Michaels expands same-day delivery in Canada

Dan Berthiaume
Senior Editor, Technology
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Michaels is launching same-day delivery across Canada with Instacart.

The leading arts and crafts retailer in North America is making same-day delivery of online orders available at 100 stores across Canada.

The Michaels Companies Inc. is extending an existing U.S. partnership with the leading online delivery platform Instacart to Canada. In March 2021, Michaels initially begansupplementing its proprietary same-day delivery offering with same-day delivery via Instacart from nearly 100 stores across Chicago, Dallas, and Washington, D.C. 

With this latest expansion of its Instacart partnership, Michaels - the first specialty arts and crafts retailer on the Instacart platform – is enabling customers to shop from its assortment of more than 22,000 items across categories like fine arts, yarn, paper crafts, baking, jewelry-making and more, for delivery in as fast as an hour from over 1,200 locations across North America.

To begin shopping from Michaels Canada for same-day delivery via Instacart, customers can visit the dedicated page on the Instacart site or select the Michaels storefront on the Instacart mobile app. For all orders, an Instacart shopper will pick and deliver the order within the customer’s chosen delivery time frame. 

Michaels is expanding its Instacart collaboration as part of a broader corporate strategy to transform its omnichannel approach. The company quickly developed and introduced a wide variety of omnichannel offerings as COVID-19 necessitated store closings, and plans to continue relying on omnichannel as a key component of its customer experience. Since the initial U.S. pilot launched in March 2021, Michaels reports that it has seen a significant number of incremental customers shop via Instacart. 

[Read more: Exclusive Q&A: Michaels evolves omnichannel for COVID-19 and beyond]

“For nearly 50 years, Michaels has inspired consumers across North America to pursue their creative goals with its broad selection of arts and crafts supplies,” said Chris Rogers, VP of retail at Instacart. “We’re proud to expand our footprint with Michaels across North America today, making it possible for families in Canada to get the materials they need — whether looking for an art canvas, scrapbook accessory or kids activity — delivered directly to their door in as fast as an hour.”

“Michaels is proud to be giving our Makers across North America even more ways to shop and create through our deepened partnership with Instacart,” said Heather Bennett, executive VP of marketing and e-commerce at Michaels. “As the first specialty arts and crafts retailer on the platform, this expansion to offer super-fast delivery from our stores across Canada is the latest step in our journey to transform our omnichannel approach and support every Maker in bringing their creative dreams to life.”

Based in Irving, Texas, The Michaels Companies, Inc. operates 1,275 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. In addition, The Michaels Companies owns Artistree, a manufacturer of custom and specialty framing merchandise.

San Francisco-based Instacart partners with more than 700 national, regional and local retailers to deliver from nearly 65,000 stores across more than 5,500 cities in the U.S. – including all 50 states – and Canada.