Meijer streamlines school supply shopping, launches private label
A regional Midwest discount retailer is introducing a new digital school supply shopping feature and its own line of back-to-school products.
Meijer is offering a new "School Supply List" digital tool that enables to customers to enter their ZIP code, search for their school's supply lists, and then add those items to their cart with a single click.
Customers can gain access to the solution through a QR code in the store or via the Meijer app or e-commerce site. The functionality connects Meijer shoppers to teacher-curated lists from more than 5,000 school districts, updated and ready for the 2024/25 school year.
The company is also introducing a private label brand for school supplies. The six new Meijer brand back-to-school products include markers, crayons, colored pencils, glue sticks and glue, ranging in price from 25 cents to $1 through Labor Day, available on store shelves now.
In addition, for the fourth consecutive year Meijer is bringing back a seasonal in-store coupon which gives teachers 15% off school and home office equipment. Available through Thursday, Sept. 7, the coupon can also be used on additional categories like kids' apparel and cleaning supplies.
Teachers can get the discount, in the form of a paper coupon, by presenting a current school ID at a Meijer store customer service desk. The coupon can only be used for purchases made in-store and some restrictions apply. Teachers can use the coupon repeatedly by obtaining a new one any time they return to a Meijer store.
The retailer will continue to offer a 15% coupon on school supplies and home office products for teachers throughout the school year.
[READ MORE: NRF: Back-to-school spending to be second-highest on record]
"We know families already have full schedules, and back-to-school season is a busy time with lots of information coming in from schools, teachers, and extracurriculars," said Karen Langeland, VP of merchandising for Meijer. "Our goal is to make back-to-school shopping as easy as possible for families while providing as much value and savings as we can, so we're excited to offer the new school supply list technology, teacher coupon, and our new Meijer brand school supplies."
Based in Grand Rapids, Mich., Meijer operates more than 500 supercenters, grocery stores, neighborhood markets, and express locations throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.
