Study: Gen Z is truly the digital generationRetailers targeting Gen Z consumers need to offer the right kind of omnichannel customer experience. 1-800-Flowers shows consumers digital love with AR, voice featuresJust in time for Valentine’s Day, 1-800-Flowers.com is introducing a broad array of leading-edge digital shopping options. Jeweler goes for omnichannel dazzle with next-generation stores Helzberg Diamonds is using leading-edge technologies such as augmented reality (AR) to modernize its brick-and-mortar customer experience. BevMo! hears the voice of the consumer Beverage retailer BevMo! is piloting a voice-activated shopping assistant in select stores. Study: Amazon dominates e-commerce branding Amazon is as popular with brands as with consumers, according to a new study. What keeps chief marketing officers up at night? Marketing officers have a lot to worry about these days. CVS Pharmacy unveils ‘beauty marks’ in stores CVS Pharmacy is well ahead of schedule towards meeting its 2020 goal of full transparency for all its beauty imagery. American Eagle Outfitters puts unique spin on new marketing American Eagle Outfitters enlisted its Gen Z customers to star in its new marketing campaign — and also gave them full creative control. RetailMeNot: Ten retail marketing trends for 2019 Retail marketers’ approach to younger shoppers may differ from conventional wisdom in 2019. Fashion, Footwear & Accessories: Outlook for 2019 Here is a forecast from Beth Goldstein, executive director, industry analyst, fashion accessories, footwear, NPD Group, on what the year will bring. First Previous 293 294 295 296 297 Next Last
