MARKETING/SOCIAL MEDIA

Retailers should include notifications, especially via email, in their back-to-school promotional strategies.

REI is connecting customers with on-demand, digital access to one-on-one product tutorials.

Burger King customers will have an easier time redeeming “crowns” on purchases made across brick-and-mortar, web, and mobile channels.

A leading “buy now, pay later platform” is creating an immersive, augmented reality (AR)-based shopping experience with products from Crocs and J.D. Sports, coinciding with New York Fashion Week.

Chipotle Mexican Grill is building on the success of its Chipotle Rewards loyalty offering with a new feature that that unlocks access to extra points.

Many shoppers are coming to expect an omnichannel customer experience when they enter a brick-and-mortar store.

Pittsburgh-based regional grocer Giant Eagle Inc. is installing digital TV screens from Mesmerize, an out-of-home media company specializing in patient education at the point of care, at 165 Giant Eagle Pharmacy locations.

Amazon is launching Amazon Global Store on 11st, a collaboration with Korean online retailer 11st that will open its U.S. inventory to customers in Korea.

Sephora is reaching out to African-American customers with targeted products and promotions, as well as artificial intelligence (AI)-enhanced foundation shopping.

A specialty fashion brand is introducing its redesigned logo as a non-fungible token (NFT), and auctioning it for charity.