MARKETING/SOCIAL MEDIA

The 95th annual Macy’s Thanksgiving Day parade will commence at its traditional starting point, and include online previews.

Consumers are ready for the real thing when it comes to holiday gatherings this year. 

Walmart is offering several new omnichannel touchpoints, tools and partnerships to directly connect customers with its brand partners.

Target is continuing its efforts to attract early holiday shoppers with a weeklong Black Friday event starting Sunday, Oct. 31.

Neiman Marcus Group’s annual holiday promotion includes outlandish fantasy gifts, as well as a more grounded set of curated and customized goods and services.

A 108-year-old outdoor retailer is taking a decidedly modern approach to omnichannel commerce.

Chipotle Mexican Grill is becoming the first restaurant brand to open a virtual location on the popular Roblox video game platform as part of its Halloween promotion.

BJ’s holiday plans include starting Black Friday early, shuttering stores Thanksgiving Day and adding new seasonal and permanent employees.