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Giant-Carlisle expands partnership with Peapod
Giant Food Stores is expanding its partnership with sister company Peapod again, this time with the launch of a new pickup spot at a store in a town near Philadelphia.
Giant-Carlisle and online grocery service Peapod, both banners of Ahold USA, announced the launch of the pickup service in Huntingdon Valley, Pa. The store is the 10th Giant location in Pennsylvania to include a Peapod pickup spot.
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Survey: Eight-in-10 consumers will share location for value
Boston – Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return. A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.