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The Cellular Connection implements RetailNext store analytics
Camdenton, Mo. – The Cellular Connection, a 300-unit national operator of Verizon Wireless stores, has selected RetailNext to develop staffing models, help with store design by analyzing customer’s path to purchase, and monitor traffic and conversion rates to help gauge the success of advertising campaigns. This will include testing and optimizing store layouts and product placements for their interactive touch screens, device wall, KidZone, and smart accessories (e.g. headsets, speakers, etc.) in order to offer customers the best in-store experience.