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Mobile ad tech company unveils software development kit
With Apple’s introduction of Airdrop and iBeacon, shopping mall owners, retailers and brands have turned to Bluetooth 4.0 Low Energy (BLE) and the newest class of location-based mobile advertising opportunities enabled by the technology. As a leading company invested in delivering mobile ubiquity by integrating Bluetooth, Wi-Fi, NFC and QR, Mobiquity Technologies has release of its partner software development kit (SDK) designed to allow retailers and brands to leverage Mobiquity Networks’ Bluetooth LE Beacon network.
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GameStop launches tech institute
GameStop has launched the GameStop Technology Institute (GTI), a new business unit focused on creating affiliations with leading technology corporations and academic institutions to discover and deliver business innovation and technology solutions “to better address the needs of today’s empowered consumer.”