Wawa to roll out Kalibrate Technologies’ fuel pricing solution

Florham Park, N.J. -- Kalibrate Technologies (formerly KSS Fuels) announced that convenience-store operator Wawa has purchased the Kalibrate PriceNet fuel pricing system and will implement a roll-out across the chain’s entire network of 382 fuel sites.



Wawa will utilize the full capabilities of PriceNet, which includes 24/7 automation of pricing, full integration to the sites, robust analytics to determine optimal pump prices and mobile functionality on smartphones and tablets.



“Kalibrate has demonstrated that PriceNet and their experienced people can bring value to our pricing process and decision making,” said Brian Schaller, VP of fuel at Wawa. “Kalibrate will help us meet our strategic and tactical initiatives to improve performance. The system will help Wawa provide even greater value to our customers by enabling faster responses to changing market conditions. We look forward to a successful partnership together.”