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Walgreens shows iQ with shopper marketing initiative
A new digital initiative from Walgreens allows the retailer to engage with shoppers at multiple touchpoints on the path to purchase thanks to a personalized digital coupon and analytics platform from Coupons.com called Retailer iQ.
Coupons.com announced the launch of Retailer iQ with Walgreens as the largest user of the platform with implementations underway with four other unidentified retailers. According to Coupons.com Retailer iQ fundamentally changes the promotions and checkout experience for shoppers and retailers by making them digital, mobile and personalized.