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Walgreens teams with on Retailer iQ rollout


Mountain View, Calif. -- Inc. announced that Walgreens has rolled out its Retailer iQ targeting and analytics platform in all 8,000 stores, designed to make the promotions and checkout experience digital, mobile and personalized.

According to, Retailer iQ combines several components into one omnichannel platform that is designed to drive consumer engagement, activation and shopping behavior. The components include: digital e-receipt via SMS and email, personalized recommendations for products and coupons, integrated shopping lists, extensive targeting capabilities, real time analytics and a wide range of integrated digital media experiences. The platform integrates into the retailer point-of-sale system to manage the entire flow of digital couponing, including creation, issuance, activation, redemption, validation and clearing.

“This technology pushes crumpled, indecipherable receipts and irrelevant coupons into the digital era,” said Steven Boal, CEO and founder of “It’s an incredibly powerful tool. We spent three years building it and we’re proud to be working with Walgreens and our other brand and retailer partners to lead the future of promotions.”

Walgreens’ more than 100 million Balance Rewards members can now access Paperless Coupons and digital receipts, with the ability to clip digital offers from and within its mobile app. Users can redeem offers at point-of-sale by swiping their Balance Rewards cards.

“Our customers live in a digital world and providing them with valuable offerings such as Paperless Coupons or digital receipts is an example of how we make the shopping experience even more convenient,” said Rich Lesperance, Walgreens senior director of Personalization and CRM.

Retailer iQ is built on top of a personalization platform that evaluates shopping baskets and shopping history in addition to other data to deliver a highly personalized experience for consumers. Whether it is information from retailers or manufacturers on the e-receipt, recommendations for adding items to the shopping list, or highly relevant coupons, Retailer iQ’s data engine makes every interaction shopper-specific, whether on a PC, on the go with a mobile phone or in the store.

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