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Most shoppers will be hitting the (physical) shops on Black Friday
More than half of all shoppers are planning to make holiday purchases over the Thanksgiving holiday period, according to a new report.
The 2015 International Council of Shopping Centers Black Friday Shopping Study shows that 59% of shoppers plan to make a purchase at a physical store over the weekend (Thursday-Sunday).
Surprisingly, Cyber Monday is shaping up to be the second-most popular day for in-store shopping – even though it’s a day normally associated with online activity. Overall, Americans plan to shop in-store on:

