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Becoming a More Intelligence-Centric Organization to Drive Customer Experience
The “digital revolution” has turned the traditional retail marketplace upside down. Consumer expectations continue to rise and the Internet has broken down borders and created a global marketplace, dramatically increasing competition.
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Sears takes an exclusive approach to Black Friday
Sears is going the private, members-only route this Black Friday in an effort to drive traffic to its stores.
For the first time ever, Sears will open all of its stores to select Shop Your Way members for a private night of shopping for many of its Thanksgiving/Black Friday doorbusters four days early. Sears will hold its "Members Private Night" in all stores on Nov. 22 from 6-9 p.m. While access to the event is by email or text invitation only, members can text the word "EXCLUSIVE" to 73277 to receive an invitation, while supplies last.

