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SMALL RETAILERS MAKE BIG MOVES
Every day, it seems there is news of another large retailer opening a tech innovation center, launching a new engagement channel or otherwise making its mark as an IT innovator. But while the big guys get all the attention, a lot of smaller retailers are also doing some very interesting and innovative things with technology. Read on for three recent examples of small retailers launching large initiatives in technology innovation.
Poler Outdoor Stuff activates Instagram indoors
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Google mobilizes shopping experience
Just in time for the holidays, Google is revamping its Google Shopping online marketplace to make it more mobile-friendly.
In a blog post, Google explains that mobile shopping-related searches now exceed desktop-based shopping-related searches, meaning online shopping has shifted from a “marathon” to “moments.” To help better capture mobile consumers at the moment they are looking to buy a product, Google is now displaying the most commonly searched categories in response to broad search terms.

