Store Systems

RANDOM NOTES: The North Face puts its passion for adventure and the great outdoors front and center in its new flagship in London. Designed to inspire customers to explore the world, the 4,300-sq.-ft. store features skylights, live greenery, tree trunks that extend through the ceiling windows, and such tech enhancements as a virtual reality experience that takes viewers on a journey through Nepal. Digital screens (“sky windows”) set in the ceiling have imagery that reflects outside weather conditions.

Starwood Retail Partners debuted Oh, So Simple, a first-of-its-kind rewards program that offers consumers a revolutionary way to earn credit for their purchases at stores across an entire mall. The program piloted at four properties in 2015 and will roll out to all 29 Starwood centers this year. The one-step process links an existing Visa, MasterCard, or personal American Express credit or debit card to an Oh, So Simple Rewards account. Members can connect as many of their cards to the account as they wish.

Everyone knows mobile will have a huge influence on commerce and customer engagement this year.

But what specific mobile trends will have the most impact in 2016. Enterprise mobile and Big Data solutions and services vendor Digital Management Inc. (DMI) has released a list of the top 10 mobile trends for the coming year. They are:

With the major selling holidays now behind us, retailers are preparing to handle the onslaught of returns that began on Dec. 26 and continue well into the first few weeks of the New Year.

In fact, according to the National Retail Federation’s “2014 Consumer Returns in the Retail Industry,” the amount of holiday merchandise returned to stores last year amounted to $68.9 billion.

Nautilus is getting up close and personal with shoppers.

The maker of Bowflex, Universal and other exercise equipment brands has opened its first-ever retail store, The Nautilus Shop, at its headquarters in Vancouver.

The roughly 3,000 -sq.-ft. space is designed to create an environment that supports engagement between customers and products, as well as the development of new concepts for the company’s retail partners.

For luxury watch retailer Tourneau, brick-and-mortar historically took precedence over online operations.

The New York-based retailer is known for having long-tenured associates with deep knowledge. This emphasis on the in-store experience often left digital commerce overlooked among the company’s strategic priorities.

However, recognizing that the modern consumer now expects a seamlessly blended experience that crosses the physical and digital channels, Tourneau is entering the omnichannel world with help from Demandware.

Marsh Supermarkets, a regional grocer with 73 stores in Indiana and Ohio, needs to know its customers especially well to compete with larger supermarket chains.

To that end, Indianapolis-based Marsh is partnering with targeted marketing software vendor inStream to provide personalized, targeted offers on the front of consumer receipts. InStream drives customer engagement and sales via personalized targeting based on customer-specific purchase data.

On the heels of adding new security features to its Iris connected home device, Lowe’s is further expanding its presence in the connected home market.