-
Bluefly integrates app into seamless experience
There are a limited number of retail apps a customer will use, and an app that is siloed has no chance of being one of them. Cognizant of the need to ensure a shopping app is part of a larger, streamlined omnichannel environment, specialty online fashion retailer Bluefly is releasing a new app built on the Mozu commerce platform. With nearly 42% of its sales coming from mobile, Bluefly is offering several features designed to put the customer in the center of the shopping experience.

