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Legendary outdoor gear retailer to open first urban store
L.L. Bean is going to set up camp in Boston. The Freeport, Maine-based retailer will open its first permanent, full-line store in an urban location in spring 2018, in the Seaport District of Boston. The store will feature active and casual apparel, outerwear, and footwear, as well as outdoor lifestyle gear curated for residents and visitors of Boston. At 8,600 sq. ft., the Boston outpost will be significantly smaller than Bean’s traditional retail footprint. -
Tech Bytes: Three steps to achieve better customer engagement
Regardless of how volatile the retail landscape is, brands must remain focused on driving customer engagement — especially if they want to survive. This point was driven home during Manhattan Associates’ Momentum conference, held in Las Vegas, May 8-11. During the event, industry observers discussed how the future of retail will center around the customer — and delivering a seamless, personal experience moving forward.

