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Worth Watching
Here are several pure-play online retailers that are venturing into the physical space — or thinking about making the leap:
• Rent the Runway, which rents high-end designer gowns, dresses and accessories to women for weddings and other special events, will use a recent infusion of $24.4 million in financing to build showrooms where shoppers can try on the frocks and consult with stylists. The popular online destination reportedly has Chicago next on its agenda.
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Keeping Track
The use of mobile devices by sales assistants and other associates presents retailers with new opportunities — and new challenges. Of the latter, one of the most critical has do with managing and maintaining the devices. According to one expert, the help desk can't be expected to do it all.
"Every device needs to be configured and supported and managed in some way," said Alan Dabbiere, chairman of AirWatch, a provider of mobile security and enterprise mobile management, in a presentation at the National Retail Federation Conference & Expo.
