Metaverse

Walmart Inc. is continuing to establish itself as a developer of artificial intelligence technology.

Retailers in September 2024 focused technology efforts in areas including supply chain automation, metaverse shopping and gamification.

An immersive gaming platform with a large Gen Z fan base is partnering with a Canadian e-commerce platform to allow its brands to sell physical items directly within the game.

Walmart is expanding its "Walmart Realm" immersive shopping environment for back-to-college season.

Gen Z-fave beauty brand E.l.f. is expanding its collaboration with Roblox.

Walmart Inc. is promoting romance novels on TikTok and enhancing its Roblox offering with augmented reality.

Starbucks Corp. is launching a new initiative to produce original entertainment and tell stories.

Ikea’s upcoming virtual Roblox store will be the first to pay physical employees for working in the metaverse.

Artificial intelligence can help retailers create a very individualized – and human – omnichannel shopping experience.

A French global beauty brand is launching its fourth seasonal metaverse storefront.