L’Occitane promotes summer fragrances with metaverse shop
“Our new virtual experience is dedicated to L’Occitane’s world of natural fragrance creations, inviting guests to immerse themselves in a sensory journey of Provence through exquisite fragrances and exploration, while learning about the brand’s deep roots in the region," said Mariana Rodrigues, marketing director of L’Occitane Middle East.
"We’ve been seeing a growing demand from online shoppers for immersive virtual experiences, specifically in the world of beauty," said Olga Dogadkina, co-founder and CEO at Emperia. "While technology still doesn’t enable us to transfer scent over digital devices, we are able to tell a story which evokes senses and curiosity with online visitors, enhancing the online shopping experience, increasing brand loyalty and growing in-store foot traffic."
L’Occitane is a global, natural, and organic ingredient-based cosmetics and well-being products manufacturer and retailer founded in Provence, France, with stores all over the world and a growing presence in the Middle East.