L’Occitane promotes summer fragrances with metaverse shop
A French global beauty brand is launching its fourth seasonal metaverse storefront.
L’Occitane en Provence is launching a new metaverse shopping experience, “The Greenhouse,” spotlighting its range of summer fragrances, based on the Emperia virtual store platform. The Greenhouse follows the company’s previous Emperia-based seasonal metaverse promotions, a store honoring the Islamic holiday Ramadan in March-April 2024, a holiday virtual store in November 2023 and its previous summer storefront in July 2023.
Placed in a greenhouse in the summer fields of the French region of Provence, the virtual store is comprised of three rooms – a main hall which features the brand’s women’s collections on its rose, cherry blossom and lavenders scents; a woodsy men’s collection room in a forest-like atmosphere; and a Middle East oasis, a regional lounge-like room featuring local scents.
The new virtual store is also intended to educate consumers on the fragrances, showcasing their craftsmanship and locally-sourced ingredients. Customers can now purchase the L’Occitane summer fragrance range at the new metaverse store, available in a dedicated section of the company’s e-commerce site.
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Images courtesy of Emperia. -
Images courtesy of Emperia -
Images courtesy of Emperia. -
Images courtesy of Emperia.
“Our new virtual experience is dedicated to L’Occitane’s world of natural fragrance creations, inviting guests to immerse themselves in a sensory journey of Provence through exquisite fragrances and exploration, while learning about the brand’s deep roots in the region," said Mariana Rodrigues, marketing director of L’Occitane Middle East.
"We’ve been seeing a growing demand from online shoppers for immersive virtual experiences, specifically in the world of beauty," said Olga Dogadkina, co-founder and CEO at Emperia. "While technology still doesn’t enable us to transfer scent over digital devices, we are able to tell a story which evokes senses and curiosity with online visitors, enhancing the online shopping experience, increasing brand loyalty and growing in-store foot traffic."
L’Occitane is a global, natural, and organic ingredient-based cosmetics and well-being products manufacturer and retailer founded in Provence, France, with stores all over the world and a growing presence in the Middle East.